Hello, I’m Suharti.

I’m a professional with a dynamic background in content design, software development life cycle, web and product design.

My journey into the UX world began during my software development days and was refined during my six-year tenure at Grab as a Senior Content Designer.

I am passionate about creating user-centric experiences and processes that make a global impact, and I am eager to contribute my expertise to your team!

Belief

User-Centricity: Understanding user needs, expectations, and pain points is the cornerstone of creating content that truly resonates.

Clarity and Simplicity: I ensure the target audience easily comprehends the message without unnecessary jargon or confusion.

Data-Informed Decisions: I rely on data and analytics to make informed content design decisions, allowing continual improvement.

Background

• Practiced content design at Grab for 6+ years

• Web engineer cum front-end designer cum UX writer turned content designer

• Majored in IT

Approach

I focus on clarity, empathy, and user needs. I collaborate with relevant stakeholders to ensure design fluency and ideal information architecture.

I consider localisation, ensuring content is suitable for different countries and languages and being sensitive to cultural nuances.

My time at Grab

I worked across various product verticals: GrabFood, GrabMart, Geo, Communications, TIS (Trust, Identity, Safety), Driver platform, and Grab for Business.

I collaborated closely with UX/product designers, product managers, product marketing managers, researchers, and engineers.

I’ve demonstrated the ability to thrive under pressure and consistently meet tight deadlines.

I am proficient in multitasking and prioritising projects that span over several verticals.

I played a key role in establishing guidelines and processes for the Content Design team as well as stakeholders in marketing, operations, and engineering, to ensure consistency and uphold content standards.